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About: Sponsors


Robb McCoy started F.I.T. back in 2013 wanting to bring his passion and love of obstacle course racing to his local community.  Since then he has succesfully directed 50+ events in 4 different states, consulted for various companies and organizations, built backyard courses and built courses at fitness facilites and donated over $50,000 to various charitable organizations. F.I.T. has 4 times been honered as the Best Small Race series in the World and recently Robb was given a Community Recognition Award by OCR Buddy for his dedication to the industry over the past 10 years. He has participated in over 100 events himself and has succesfully completed 7 Ultra marathons!   

Robb has been employed as full time Social Studies teacher at Norton High School for 22 years and was honored as a member of the 2021 Mass Council of Social Studies Department of Excellence.  He holds a Bachelors of Arts degree from Assumption University and has Masters degree in education from Fitchburg State University.  Robb also volunteers his time to coach youth football in Pawtucket, RI and his passion is working with people, building positive relationships with all and instilling his values of old school hard work and toughness. 

Robb also served as a Lululemon Ambassador for the Legacy Place location in Dedham, MA.  He is regarded as a "key athletic influencer who embodies the Lululemon culture and is respecetd by his community." #TheSweatLife

The true love in his life are his two beautiful children, Jaelyn (17) and Caden (12). When he's not teaching or getting ready for a race he's on the sidelines or in the gym training his sons football team, or cheering his daughter on playing lacrosse. His family resides in North Attleboro, Massachusetts.

Robb also founded and serves as President of the C2 Foundation which is a local non-profit organization in the town of Norton started in the memory of his friend Deputy Chief Tommy Petersen of the Norton Police Department.  He has also been instrumental in numerous fundraising opportunities as evidenced by the many charitable donations, but he is most passionate in helping students and children who are less fortunate.  The F.I.T. community under Robb's leadership has raised over $10,000 the past two Christmas seasons and donated to students and families in need to ensure every kid gets a gift in Norton.  He has also been recognized with a Community Events Champion Award by Joslins Diabetes Center.

We began in the summer of 2013 at the Craker Barrel Fairgrounds in Wrentham, MA. Since then we have successfully executed 55 events with over 20,000 participants while donating over $50,000 to numerous charities including The Pediatric Cancer Foundation, Joslins Diabetes Center, The Family Reach Foundation and Team Rubicon to name a few.

F.I.T. has has garnered 10 Best of OCR awards including Best Small Race Series 4 Years in a Row from 2016-2019.  In addtion, we were named a Community Events Champion By Joslins Diabetes Center in 2014.

Our events are ALL about YOUR Challenge, and we pride ourselves on this idea. These events are about YOU! Whatever that Challenge might be, accept it and come to our event and accomplish it!

Swag is VERY important to us and we work extremely hard to bring you the best each event!

Our Trail Races are held at the incredible Cumberland Monastery trails in Cumberland, RI.

We have 3 courses.  First is a 4.1 mile course we utilize for our Ultra event and both a 5K and 5 mile course utilized at our St. Patrick's Day event and Turkey Trot

Click HERE to head on over to our Trail Race page for more info including course maps & descriptions.

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