OUA

Our Owner:

Robb McCoy founded F.I.T. (Fortitude, Integrity and Toughness) in 2013 with a mission to share his passion for obstacle course racing and fitness with his local community. Since then, he has directed over 60 events across four states, consulted for organizations nationwide, and built courses at gyms, community spaces, and even backyards—all while raising over $50,000 for charitable causes. Under his leadership, F.I.T. has been named the Best Small Race Series in the World four times, and Robb received the Community Recognition Award from OCR Buddy for over a decade of dedication to the industry. A competitive athlete himself, Robb has completed 100+ events and 9 ultramarathons.

Robb has also been a full-time Social Studies teacher at Norton High School for his entire adult life, where he was part of the 2021 Massachusetts Council for the Social Studies Department of Excellence. He holds a Bachelor of Arts from Assumption University and a Master’s Degree in Education from Fitchburg State University. He also serves as an Assistant Professor of Civics and American Government at Quincy College.

Robb’s leadership extends beyond the classroom and racecourse. He is the founder and president of the C2 Foundation, a nonprofit created in memory of his friend, Deputy Chief Tommy Petersen of the Norton Police Department. Since 2019, the C2 Foundation and the F.I.T. community have raised over $30,000 during the holiday season alone, providing gifts for more than 400 children in Norton. This effort has become a cherished local tradition, spreading hope and generosity to families in need.

In addition to his work in fitness, education and community engagement, Robb serves as the Head of Security for The Fleury Group, overseeing safety operations for several high-volume nightlife, hospitality, and event venues across the Seacoast Region of New Hampshire. In this role, he leads security teams with professionalism, ensures guest and staff safety, and upholds a welcoming, high-standard environment that reflects The Fleury Group’s reputation for excellence and community connection.

Robb’s impact has been recognized throughout New England. He received the Community Events Champion Award from the Joslin Diabetes Center and will be honored by the Boston Globe and Fenway Sports Group at the Wasabi Fenway Bowl Honor Roll Ceremony, celebrating exceptional educators making a difference in their communities.

A former Lululemon Ambassador for the Legacy Place location in Dedham, MA, Robb is known as a key athletic influencer who embodies #TheSweatLife and inspires others through his authenticity and drive.

When he’s not teaching, organizing events, or leading security operations, Robb can be found coaching high school football at Tri-County Regional in Franklin, MA and youth football in Cumberland, RI, or most likely enjoying life on the New Hampshire Seacoast, where his energy, leadership, and commitment to others continue to make a lasting impact.

We began in the summer of 2013 at the Craker Barrel Fairgrounds in Wrentham, MA. Since then we have successfully executed 60+ events with over 25,000 participants while donating over $50,000 to numerous charities including The Pediatric Cancer Foundation, Joslins Diabetes Center, The Family Reach Foundation and Team Rubicon to name a few.
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F.I.T. has has garnered 10 Best of OCR awards including Best Small Race Series 4 Years in a Row from 2016-2019.  In addtion, we were named a Community Events Champion By Joslins Diabetes Center in 2014.
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Our events are ALL about YOUR Challenge, and we pride ourselves on this idea. These events are about YOU! Whatever that Challenge might be, accept it and come to our event and accomplish it!
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Swag is VERY important to us and we work extremely hard to bring you the best each event!